BRIDGEWATER, MA – Today, Fairview Millwork and Kitchens unveiled a new corporate logo and two new web sites, making the most dramatic change to the company’s branding efforts since its inception in 1953. The updated logo makes use of more complementary colors and pays homage to the former logo via an updated window icon. The new logo is released just in time to close out the company’s 65th year in business and launch of its new websites.
“Our new logo communicates our ever-evolving commitment to tracking contemporary design trends,” said Fairview Digital Marketing and Social Media Coordinator, Brit Lawrence. “It shows our customers we are not afraid to change with the times and keep our finger to the pulse of the industry. It both recognizes the future and honors the company’s proud past.”
Fairview’s modern look is reflected throughout its new web sites, fairvu.com and fairviewkitchens.com.
“For our clients starting a kitchen or bath remodel, the process is very different so we created a separate web site, Fairviewkitchens.com giving each client a unique experience with many inspirational ideas, customer reviews, and project portfolios,” said Lori Manning, Marketing Director.
On the site is a step-by-step guide walking each client through the kitchen remodel process from initial consultation to the installation.
The company’s building materials web site, fairvu.com, also features a fresh new look, simple navigation, product videos and brochures, as well as enhanced information on products, services, and support.
“It was time for an update, not only to our look but our whole online presence. With the new website and logo, we are taking the opportunity to strengthen our brand and offer our clients and visitors a valuable and insightful experience.”
Fairview is confident that improved site organization across both sites, will benefit its customers and their ability to source materials required for their projects efficiently and effectively.